Global Pandora: the story of a brand that changed global trends

Pandora: the story of a brand that changed global trends


The history and secrets of success of the jewelry brand Pandora

Today, jew­el­ry brand Pan­do­ra is asso­ci­at­ed with sophis­ti­ca­tion, ele­gance, exclu­siv­i­ty and indi­vid­ual iden­ti­ty. And this is not sur­pris­ing, because for thir­ty years in the jew­el­ry mar­ket, Pan­do­ra has man­aged to gain the con­stant love of her fans, whose num­ber is grow­ing every day. But what is the secret of the com­pa­ny and what fea­tures make jew­el­ry so desir­able?

How did the history of the brand Pandora begin?

It all start­ed in 1982, when a young, tal­ent­ed jew­el­er Per Evold­sen, with the sup­port of his wife Win­nie, opened a small shop. It was locat­ed in the very cen­ter of Copen­hagen, and sold orig­i­nal and unusu­al hand­made jew­el­ry. For their prod­ucts, they used dif­fer­ent pre­cious met­als, stones, enam­el and even pre­cious woods. The Danes quick­ly fell in love with the mas­ter’s work. The cou­ple often went on trips to Thai­land, from where they brought new jew­el­ry and drew cre­ative ideas there. A lit­tle lat­er, they met Luna France­sana, who inspired them to cre­ate new mod­els of jew­el­ry. After work­ing with the design­er, things went much bet­ter. And so in 1989 it was decid­ed to start their own pro­duc­tion of jew­el­ry in Thai­land.

Pandora - history

Why the brand was named Pandora

Prob­a­bly, each of us from child­hood is famil­iar with the sto­ry of a box of sor­rows and trou­bles, with its unpre­dictable mis­tress Pan­do­ra. But, few peo­ple know that the name itself is trans­lat­ed from ancient Greek as “gift­ed with every­thing”. And that is why the own­ers of the Pan­do­ra com­pa­ny gave their brain­child such a name. After all, for many years the jew­el­ry brand has been gift­ing beau­ti­ful women with its jew­el­ry.

Worldwide recognition of Pandora jewelry

In 2000, Pan­do­ra presents a unique charm bracelet mod­el. And thanks to him, the brand again gets incred­i­ble suc­cess. Jew­el­ry is start­ing to be sold in Europe, Aus­tralia and the USA, and a charm bracelet has become their hall­mark. This mod­el of the bracelet has become the most rec­og­niz­able and unique prod­uct of the brand. With a unique com­bi­na­tion of charms, each Pan­do­ra bracelet becomes exclu­sive. To expand the pro­duc­tion range, the own­ers of the com­pa­ny in 2005 decid­ed to open a plant in Thai­land. And three years lat­er, the sec­ond plant for the pro­duc­tion of Pan­do­ra jew­el­ry began to work.

Pandora today

Since 2010, the brand has four fac­to­ries that pro­duce patent­ed, cer­ti­fied prod­ucts made of gold, sil­ver, leather, dec­o­rat­ed with cubic zir­co­nia and mul­ti-col­ored enam­el. All raw mate­ri­als are of the high­est qual­i­ty. Jew­el­ry man­aged to con­quer every woman with its design. Because thanks to him, the own­ers can inde­pen­dent­ly cre­ate their own amaz­ing life sto­ry. Com­bine many dif­fer­ent mod­els with each oth­er, no mat­ter what met­al they are made of or what col­lec­tion they belong to.

Jew­el­ry brand Pan­do­ra sold in 70 coun­tries, where they have gained high pop­u­lar­i­ty and suc­cess among the beau­ti­ful half of human­i­ty. They are giv­en for hol­i­days and just for no rea­son, cre­at­ing col­lec­tions of per­son­al hap­py moments of life.

Pandora story

Jewelry brand Pandora in Ukraine

Frago­la’s offi­cial web­site offers every­one to buy orig­i­nal Pan­do­ra jew­el­ry in Ukraine. Among the large assort­ment, you can choose the prod­uct that you have been look­ing for a long time. Expe­ri­enced spe­cial­ists of the site are always ready to help and pro­vide infor­ma­tion, both about the char­ac­ter­is­tics of the prod­uct, and about the method of pay­ment or deliv­ery. Give a piece of hap­pi­ness to your loved ones and please them with Pan­do­ra jew­el­ry, show­ing how dear they are to you.


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