Global How to choose jewelry in a store?

How to choose jewelry in a store?


Today, it is dif­fi­cult to find a per­son whose wardrobe would not be com­ple­ment­ed by jew­el­ry. Such trin­kets allow you to empha­size the indi­vid­u­al­i­ty of the style, and also pro­vide an oppor­tu­ni­ty to cre­ate a har­mo­nious­ly com­plet­ed image. Be that as it may, pur­chas­ing such an acces­so­ry is always a small hol­i­day.

Some­one can pre­pare for this event for a long time, care­ful­ly study­ing the assort­ment of jew­el­ry in Ukraine through an online store for more than one day. Oth­ers just go to the store when they are in the mood and make spon­ta­neous pur­chas­es. In both cas­es, it is extreme­ly impor­tant how pre­pared you are for such a process. In oth­er words, you should be inter­est­ed in how to choose jew­el­ry so that you do not lat­er regret your pur­chase.

A few tips on this mat­ter

The main thing that is usu­al­ly paid atten­tion to in the first place is the price of the acces­so­ry. Most often, it is she who is the start­ing point in this mat­ter. It should be said right away that if you feel that a ring, neck­lace or chain is “yours”, and you real­ly like them, and at the same time your finan­cial sit­u­a­tion allows you — then by all means buy it. How­ev­er, pay some atten­tion to the infor­ma­tion below.

Place of pur­chase.

If you want to be sure that you will not get a fake or defec­tive item, do not go to dubi­ous places such as mar­kets and fairs. For this pur­pose, it is bet­ter to go to a proven point of sale: only there they can give you a guar­an­tee of qual­i­ty. Jew­el­ry in an online store is also less safe from the point of view of fraud, and you can always check the infor­ma­tion about them again with a spe­cial­ist. There­fore, on the web­site of an online store that can be trust­ed, there will def­i­nite­ly be address­es and tele­phone num­bers of the cen­tral office and branch­es, if there are any.


Here, the pri­or­i­ty also belongs to jew­el­ry stores — in them you can try on a ring, a chain, and ear­rings at your leisure. If you decide to buy online, it is bet­ter to order the prod­uct with a couri­er. In this case, pay­ment for the order is made only on the con­di­tion that you liked the new item and it fits per­fect­ly in all para­me­ters.


The pro­duc­tion of jew­el­ry from sil­ver, gold and oth­er pre­cious met­als requires manda­to­ry accom­pa­ny­ing infor­ma­tion­al mate­r­i­al placed on the tag. As a rule, the man­u­fac­tur­er’s brand, sam­ple num­ber, dia­mond eval­u­a­tion cri­te­ria, etc. are indi­cat­ed there. All this allows you to avoid fakes and at the same time not to over­pay for the prod­uct itself. In this case, the jew­el­ry tag is a kind of jew­el­ry pass­port.

Jew­el­ry inserts.

Quite often, jew­el­ry is sup­ple­ment­ed with oth­er mate­ri­als, which makes it pos­si­ble to sig­nif­i­cant­ly reduce the final cost of jew­el­ry. Stones, which can be both pre­cious and arti­fi­cial, act as such inserts. Infor­ma­tion about them is also pro­vid­ed on the accom­pa­ny­ing label.

Size and oth­er para­me­ters.

How to choose the right gold jew­el­ry? The most impor­tant thing in this case is not to hur­ry with the choice, but to care­ful­ly think in advance with what, how and when you will wear the new jew­el­ry. Par­tic­u­lar atten­tion should be paid to the con­fig­u­ra­tion of the prod­uct in order to under­stand how it will har­mo­nize with your style.

Jew­el­ry tags: what you need to pay atten­tion to

As already men­tioned above, this ele­ment is con­sid­ered the main accom­pa­ny­ing doc­u­ment if it con­cerns a pur­chase in a seri­ous jew­el­ry store. When choos­ing any prod­uct, you should pay atten­tion to the fol­low­ing char­ac­ter­is­tics:

  • appear­ance — the label is usu­al­ly made of thick glossy paper and has a hole with an eye­let through which a thread is passed con­nect­ing it to the dec­o­ra­tion. In addi­tion, it must have a seal that must not be bro­ken;
  • man­u­fac­tur­ing com­pa­ny — it can be of domes­tic or for­eign ori­gin;
  • legal address of the com­pa­ny pro­duc­ing such prod­ucts;
  • the name of the dec­o­ra­tion — both gen­er­al and brand­ed, as well as its arti­cle num­ber;
  • a sam­ple con­firm­ing the puri­ty of the met­al;
  • Total mass;
  • descrip­tion of the insert (if avail­able) — mate­r­i­al, weight, num­ber of carats for pre­cious stones, oth­er;
  • size — either the ring num­ber or the length of the chain or bracelet.

Care­ful study of the tag allows you to avoid many prob­lems in the future. In addi­tion, you should also care­ful­ly exam­ine the prod­uct itself. A stamp affixed in the cor­rect place will be con­sid­ered as con­fir­ma­tion of its authen­tic­i­ty. On rings, it is locat­ed on the inside, on ear­rings — on brack­ets, and on chains — on the lock or on adja­cent parts.

pen­dants and pen­dants con­tain a “print” on the pen­dant ele­ment, some­times on the back of the prod­uct itself. The imprint on the bracelet is on the ring or con­nect­ing link between the main part and the clasp. Find­ing a stamp in any oth­er place indi­cates the dis­hon­esty of the man­u­fac­tur­er or sell­er. It is bet­ter not to buy such jew­el­ry in this place, oth­er­wise you risk being deceived and get­ting some incom­pre­hen­si­ble alloy instead of gold.

Our com­pa­ny invites you to use the ser­vices of the store, where every­one will def­i­nite­ly find qual­i­ty goods at a decent price. We have col­lec­tions of the best jew­el­ry man­u­fac­tur­ers. By order­ing them here, you can be sure of a guar­an­tee of the qual­i­ty of jew­el­ry, which is quite capa­ble of adding to the list of your fam­i­ly val­ues ​​in the future.


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