Global History of the Pandora brand — FRAGOLA

History of the Pandora brand — FRAGOLA


Pan­do­ra was found­ed in 1982 by Dane Per Enevold­sen and his wife Winy. Then they opened a small jew­el­ry store in Copen­hagen and at first they sold gems that they bought in Thai­land. After 5 years, the founders invit­ed design­er Lone to their team to bring to life a new idea — to devel­op their own col­lec­tion of jew­el­ry. In 2000, the first small batch of mod­u­lar Pan­do­ra bracelets with a col­lec­tion of charms went on sale in Den­mark. The cre­ators of the col­lec­tion were sur­prised by the demand for jew­el­ry. The women of Den­mark were so delight­ed with the Pan­do­ra style that in a cou­ple of months the vol­ume of prod­ucts pro­duced increased sev­er­al times. The Pan­do­ra charm bracelet has become an inter­na­tion­al phe­nom­e­non. To meet the ever-increas­ing demand, in 2005, Per and Vin­ny opened their own six-sto­ry jew­el­ry fac­to­ry in Bangkok.

In 2010, the PANDORA jew­el­ry com­pa­ny became a joint stock com­pa­ny. Almost 4 thou­sand employ­ees already worked in their work­shops at that time. Exquis­ite jew­el­ry Pan­do­ra by 2012 was already sold in 10,000 points of sale, in more than 65 coun­tries on 6 con­ti­nents.
Pan­do­ra jew­el­ry is hand­made, nat­ur­al mate­ri­als. Design­ers play a key role in cre­at­ing PAN­DO­RA’s unique style. Each piece of jew­el­ry is a piece of jew­el­ry art. Design­ers devel­op mod­ern and styl­ish jew­el­ry that helps every woman to be ele­gant and unique every day.

All Pan­do­ra jew­el­ry cre­at­ed by design­ers is made by skill­ful hands of mas­ter jew­el­ers. From the first sketch to the fin­ished prod­uct, every detail is the sub­ject of their close atten­tion.
All Pan­do­ra jew­el­ry is made from high qual­i­ty raw mate­ri­als. Gold and sil­ver of the high­est stan­dard are adorned with pearls, dia­monds, sap­phires, onyx, gar­nets, aqua­marines and oth­er pre­cious stones of var­i­ous col­ors. Based on 1000 years of tra­di­tion and spe­cial tech­nolo­gies, unique hand­made Mura­no glass is born.
Each pen­dant is unique and has its own secret. Radi­ance and vari­abil­i­ty, mag­ic, the secret play of light and col­or. Framed in high-qual­i­ty sil­ver, any pen­dant becomes a com­plete, per­fect piece of jew­el­ry art.
Pan­do­ra leather bracelets and tex­tile laces under­go a spe­cial treat­ment that pro­tects jew­el­ry from scuffs and wear. In com­bi­na­tion with sil­ver or gold, such bracelets acquire amaz­ing ten­der­ness, nobil­i­ty and style.
In our online store you can buy Pan­do­ra jew­el­ry of both the newest and pre­vi­ous col­lec­tions.


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