The development of the Pandora trend in Ukraine in recent years

A few years ago in Ukraine, no one heard about the brand Pan­do­ra, and now it is dif­fi­cult to find a woman who would not be delight­ed to receive such a piece of jew­el­ry as a gift. Prob­a­bly, the rep­re­sen­ta­tives of the brand them­selves did not count on such a stun­ning suc­cess. Today, Pan­do­ra has become one of the largest jew­el­ry brands in the world. Every year, design­ers delight fans with fash­ion­able col­lec­tions of jew­el­ry, each of which instant­ly scat­ters around the world.

History of appearance

The devel­op­ment of the brand begins in 1982 in Copen­hagen with the open­ing of a small store. They sold hand­made jew­el­ry, for the pro­duc­tion of which noble met­als, col­or­ful enam­el, zir­co­ni­um, leather and even wood were used. The shop own­er often trav­eled to Thai­land, bring­ing home new ideas and mate­ri­als. In 1989, he decid­ed to open his own jew­el­ry fac­to­ry in Thai­land.

Today, Pan­do­ra has grown into one of the world’s most sought-after jew­el­ry man­u­fac­tur­ers, on a par with estab­lished brands such as Tiffany and Swarovs­ki. The man­u­fac­tur­er has four own fac­to­ries, and prod­ucts are pre­sent­ed in 100 coun­tries. The pop­u­lar­i­ty of the brand con­tin­ues to grow, so every year the num­ber of points of sale increas­es, cur­rent­ly amount­ing to more than 9 thou­sand.

Success Secrets

In 2000, the com­pa­ny, still unknown in Ukraine, intro­duced a charm bracelet, which became its hall­mark. Despite the fact that the brand offers rings, neck­laces, ear­rings, Pan­do­ra charms for bracelets are in the great­est demand, account­ing for more than 80% of the turnover. The com­pa­ny did not invent charms, because they were worn by Queen Vic­to­ria and Eliz­a­beth Tay­lor. But the brand man­aged to offer the right prod­uct at the right time, so well-thought-out adver­tis­ing received a quick response.

The main secret of suc­cess lies in the com­bi­na­tion of high qual­i­ty and afford­able price com­pared to oth­er jew­el­ry brands. Gold pan­do­ra bracelet every woman can afford. And if you pick up charms pre­sent­ed at an afford­able price, a beau­ti­ful piece of jew­el­ry will turn into an exclu­sive prod­uct, the ready-made ana­logues of which are not avail­able in stores.

Collections

Today the range of the brand in Ukraine includes about a hun­dred bracelets and thou­sands of pen­dants for them, ear­rings, neck­laces and pen­dants, rings, clip-on pan­do­ra. In just a few years in Pan­do­ra cat­a­log includ­ed a lot of orig­i­nal col­lec­tions, in which there are options for every taste.

Con­sid­er­ing the jew­el­ry pre­sent­ed recent­ly, it is worth start­ing with the spring 2017 col­lec­tion, made in del­i­cate flo­ral motifs. spring Pan­do­ra 2017 offered shin­ing drops charms, made in six col­ors, and bright enam­el bracelets with many enam­el charms. The sum­mer col­lec­tion con­tin­ued the flo­ral theme with com­po­si­tions on the theme of orchids.

Pan­do­ra 2018 in the fall, she pleased with vin­tage open­work jew­el­ry, as well as inter­est­ing charms ded­i­cat­ed to Hal­loween. A spe­cial place among them was occu­pied by a sil­ver pen­dant in the form of a pump­kin, because the ana­logue has long been dis­con­tin­ued. There are also many dif­fer­ent keys and locks. At the end of the year, the Sphere bracelets with the pos­si­bil­i­ty of tight­en­ing and Ice Beau­ty attract­ed spe­cial atten­tion. The mod­els turned out to be so self-suf­fi­cient that there is no need to match them with charms.

Pan­do­ra 2019 pre­sent­ed the Chi­nese New Year, embody­ing the hol­i­day in coins of good luck, koi carps and cute pigs, sym­bol­iz­ing the ani­mal of the year. Recent­ly released a col­lec­tion ded­i­cat­ed to Valen­tine’s Day. The brand could not stay away from such a hol­i­day. The main theme was love with the inscrip­tions “loved” and roman­tic charms in the theme.

Each sea­son, the brand’s design­ers try to offer inter­est­ing jew­el­ry that match­es fash­ion trends. vis­it often pan­do­ra site, where you can always find the right one orig­i­nal pan­do­ra braceletto always be aware of the lat­est news and pop­u­lar trends.

Pandora in Ukraine

In 2009, as a result of the eco­nom­ic cri­sis, the price of gold in Ukraine, as well as through­out the world, rose sharply, so buy­ing gold items has become a lux­u­ry for many. Fash­ion­istas, who found it dif­fi­cult to deny them­selves the pur­chase of jew­el­ry, drew atten­tion to the Pan­do­ra brand. Already pop­u­lar in the US, the brand quick­ly gained ground in Ukraine.

Now Pan­do­ra in the orig­i­nal pre­sent­ed in 39 stores locat­ed through­out Ukraine, includ­ing Kyiv, Kharkov, Odessa, many oth­er region­al cen­ters and large cities. If there is no offi­cial brand store in your city, you can always place an order on the Inter­net. At the moment, jew­el­ry is pre­sent­ed in 10 thou­sand autho­rized points of sale around the world. Pan­do­ra Kiev offers prod­ucts from pop­u­lar col­lec­tions with prompt deliv­ery to any city.

In addi­tion to favor­able prices for jew­el­ry Pan­do­ra often holds inter­est­ing pro­mo­tions and offers great dis­counts in con­nec­tion with fes­tive events. Ful­ly con­sid­er­ing the inter­ests of its cus­tomers, the com­pa­ny has long tak­en a lead­ing posi­tion in the list of the most pop­u­lar jew­el­ry brands not only in Ukraine, but through­out the world.