Global Millie Bobby Brown is the new face of Pandora Me

Millie Bobby Brown is the new face of Pandora Me


Stephen Fairchild, Pan­do­ra Brand Man­ag­er:

Pan­do­ra Me is designed to inspire and engage a new gen­er­a­tion of con­sumers. Express what they love most in a play­ful and con­fi­dent man­ner. We want to spark their curios­i­ty, engage with what they love and give them a voice.”

Francesco Ter­so and Alessan­dro Fil­ip­po Ficarel­li, cre­ative direc­tors of the com­pa­ny:

“The beau­ty of Pan­do­ra Me is that each per­son has their own sym­bols and asso­ci­a­tions for the same event. It’s a fun way to express your­self and your sto­ry – jew­el­ry doesn’t have to be seri­ous.”

Redefin­ing the idea of ​​self-expres­sion through jew­el­ry, look­ing at how we use sym­bols and mes­sages to express our­selves as indi­vid­u­als, small hand-fin­ished sil­ver charms are pow­er­ful mark­ers of per­son­al­i­ty and are open to inter­pre­ta­tion. From blue moons to bum­ble­bees, musi­cal notes to mag­i­cal uni­corns, every piece has a mean­ing. Which one depends sole­ly on the own­er.

The col­lec­tion inspires cre­ativ­i­ty and invites a new gen­er­a­tion to dis­cov­er jew­el­ry from a world-famous brand. Whether it’s a charm sug­ges­tive of some­one you love, some­thing you enjoy doing, or mem­o­rable places and events. Each item has the poten­tial to tell the own­er’s sto­ry in count­less ways.

Pan­do­ra Me is avail­able online and in stores start­ing Octo­ber 3rd.


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