6 facts about PANDORA — FRAGOLA

The Pan­do­ra brand was found­ed in 1982 by a cou­ple from Den­mark. Ini­tial­ly, the idea of ​​Win­nie and Per Enivold­sen, that was the name of those who came up with Pan­do­ra jew­el­ry, was a small jew­el­ry store in Copen­hagen. After a resound­ing suc­cess among cus­tomers, small pro­duc­tion required large vol­umes. This forced the founders to open capac­i­ties in Thai­land. Fur­ther glob­al suc­cess. As a result, Pan­do­ra is a jew­el­ry house and a brand that is known all over the world! Their pro­duc­tion is rings, bracelets, neck­laces, charms, pen­dants, clips, dividers and chains. All this is divid­ed into col­lec­tions of jew­el­ry on any top­ic. Why is Pan­do­ra so loved by many and why has it won such suc­cess? I pro­pose to count the facts and draw your own con­clu­sion.

1. Pandora — “all gifted”

The first thing that catch­es your eye when you get acquaint­ed with the Pan­do­ra brand is the name. It trans­lates from Greek as “gift­ed with every­thing”. Pan­do­ra was the name of the first woman who, accord­ing to leg­end, was cre­at­ed by the gods as a pun­ish­ment to human­i­ty for steal­ing the fire of Prometheus. It was she who opened the very “Pan­do­ra’s box” of Zeus, after which trou­bles and mis­for­tunes scat­tered around the world. This is a myth, but it is more than ever suit­able for the name of a jew­el­ry brand. Is not it?

A fea­ture of the Pan­do­ra brand is that its admir­er can inde­pen­dent­ly cre­ate jew­el­ry for her­self from a vari­ety of beads and charms offered. In a huge chaos of prod­ucts, you need to find for your­self what real­ly fits, come up with a com­bi­na­tion of col­ors and a con­cept. In this case, the dec­o­ra­tion will car­ry not only bright­ness, but also mean­ing.

2. Charms are “charm”

A charm is a small bead made of pre­cious met­al that can be attached to a bracelet or sim­ply put on it. Ever won­dered why charm? Where does this name come from? Just a beau­ti­ful word or seman­tic des­ig­na­tion? In fact, “charm” in French means “charm”. A good def­i­n­i­tion for a beau­ti­ful, orig­i­nal and small piece of jew­el­ry. What catch­es the eye, what you want to admire and update. The cre­ators of the brand have already made hun­dreds of orig­i­nal jew­el­ry on a dif­fer­ent theme. You can eas­i­ly pur­chase a charm-hob­by for the bracelet — “Cam­era”. You can replen­ish the bracelet sim­ply with bright charms, such as “Sub­lime Stars” or “Shine Temp­ta­tion”. The “Reflex­ion Col­lec­tion” looks expen­sive and styl­ish. This is a spe­cial kind of charms. If the oth­ers are round, only the Reflex­ion Col­lec­tion is designed for flat ban­gles. More on this lat­er.

3. Decoration constructor

The main attrac­tion of the Pan­do­ra bracelet is its abil­i­ty to self-assem­ble. From this there is an absen­tee name “dec­o­ra­tion con­struc­tor”. Of course, you can pur­chase a ready-made ver­sion with charms and oth­er jew­el­ry, but it is much more inter­est­ing to cre­ate your own bracelet. It will be unique and orig­i­nal. Even if some of the com­po­nents will coin­cide with his twins, still there can be no 100% sim­i­lar­i­ty.

To assem­ble the jew­el­ry, you need to pur­chase the bracelet itself. There are sev­er­al main types of struc­ture:

This dec­o­ra­tion also dif­fers in the mate­r­i­al of man­u­fac­ture:

• gold;
• sil­ver;
• skin;
• tex­tile.

Often the mate­ri­als of man­u­fac­ture can be com­bined. A prime exam­ple would be the Pan­do­ra Slid­er Leather Bracelet. Here, part of the prod­uct is made of leather, the oth­er is made of 925 ster­ling sil­ver.

The “chip” of the bracelet is that every girl can cre­ate a new bracelet every day. Hav­ing a large num­ber of beads and a base in your arse­nal, you can com­bine jew­el­ry in a new way every day. Thus cre­at­ing a new image.

4. Hundreds of original charms

The release of Pan­do­ra charms began in 1982. Until 2013, the com­pa­ny released 1 col­lec­tion of orig­i­nal prod­ucts every two years. The mod­ern facil­i­ties of the com­pa­ny are designed for its huge demand, so the pro­duc­tion already pro­duces one col­lec­tion every 2 months. This great­ly increas­es the demand for goods, and also allows the com­pa­ny to devel­op and come up with some­thing new. Since charms are the main dec­o­ra­tion for Pan­do­ra bracelets, their man­u­fac­tur­er offers a huge num­ber on com­plete­ly dif­fer­ent top­ics: love, fam­i­ly, chil­dren, trav­el, hob­bies, flow­ers, zodi­ac signs, car­toons, etc. This approach great­ly expands the audi­ence, because every­one can find for them­selves what she likes.

5. Combination of incongruous

The Pan­do­ra brand is not just diver­si­ty, but also bold solu­tions. The cre­ators of jew­el­ry were able to frame sev­er­al met­als at once into a small piece, dilute them with orig­i­nal stones and Mura­no glass. Strik­ing exam­ples are the bracelets “With a P‑Lock”, “With a sil­ver-gold lock”, as well as “Light blue”, which com­bines leather as the base of the bracelet and a sil­ver clasp. If stones do not sur­prise any­one, then oth­er com­bi­na­tions seem ori­g­anl and catchy .

Charms per­fect­ly com­bine met­als and Mura­no glass. This includes such mod­els made of sil­ver and Mura­no glass of dif­fer­ent col­ors and con­fig­u­ra­tions — “Folk­lore Orna­ment”, “Roman­tic Rose” or the clas­sic ver­sions “Blue Cut Glass” and “Blue-Green Cut Glass” and oth­ers.

Enam­el occu­pies a spe­cial place in Pan­do­ra jew­el­ry. It helps to cre­ate small mas­ter­pieces in the form of charms. The most rel­e­vant in the col­lec­tion “Har­ry Pot­ter”, as well as charm-flow­ers “Blue Daisy”, “Pink Daisy”, “Open­work Pink Daisy”. In such prod­ucts, enam­el is offered as a bright dec­o­ra­tion. It can be of any col­or and shape.

6. Safety first

Have you heard that Pan­do­ra locks are the most secure? It real­ly is. The pride of some bracelets is the P‑Lock clo­sure sys­tem. A lock of this type is the same bead that sim­ply also per­forms the func­tion of a latch. Inside, the latch looks like a small gap with cuts, into which the oth­er part of the bracelet enters. After snap­ping, the bead forms a sin­gle whole and there is sim­ply no way to sim­ply pull it out. The main exam­ple is the “P‑Lock” bracelet mod­el.

Summing up

Why is Pan­do­ra so pop­u­lar? The answer is sim­ple — diver­si­ty and free­dom. Each of us loves what he likes. Pan­do­ra gave every­one the oppor­tu­ni­ty to cre­ate jew­el­ry that will com­ple­ment the style and image, but also speak to oth­ers. How about doing it every day? If you col­lect a cer­tain col­lec­tion of charms and a pair of bracelets, then you can look orig­i­nal in any of the busi­ness evenings or bright­ly at friend­ly par­ties. If you add more reli­a­bil­i­ty, style and the num­ber of charms that today you can choose for your­self. It turns out 100% brand pop­u­lar­i­ty!

This is how mas­ter­pieces are cre­at­ed!