Global Test on PANDORA charms: how to identify the original

Test on PANDORA charms: how to identify the original


PANDORA — a well-known jew­el­ry brand, orig­i­nal­ly from Den­mark. The prod­ucts of this com­pa­ny have been a pop­u­lar trend all over the world for sev­er­al decades. The only pro­duc­tion of jew­el­ry is in Thai­land, which makes PANDORA brand prod­ucts more afford­able. All jew­el­ry is care­ful­ly checked for qual­i­ty and has the appro­pri­ate mark­ing. It allows you to eas­i­ly and accu­rate­ly dis­tin­guish orig­i­nal prod­ucts from coun­ter­feit prod­ucts.

Pandora gold charms

PANDORA gold charms have brand­ed hall­marks that can be found on the inside of the jew­el­ry. Ordi­nary gold jew­el­ry is marked with a break­down of “g585 ale” and “g750 ale”, where the num­bers indi­cate the per­cent­age of pure pre­cious met­al in the prod­uct. In addi­tion, there is a sep­a­rate mark­ing for charms made of rose gold “ale r”.

The “ALE” stamp is the abbre­vi­at­ed ini­tials of the full name of Algot Enevold­sen, the father of the founder of the PANDORA jew­el­ry house, Per Enevold­sen. It is note­wor­thy that until 2011, the prod­ucts of this com­pa­ny had sev­er­al oth­er marks that did not con­tain the let­ters “g” and “s» to indi­cate a qual­i­ty sam­ple of gold and sil­ver.

PANDORA Charm: Top Qual­i­ty Ster­ling Sil­ver

All PANDORA sil­ver jew­el­ry is stamped to prove the orig­i­nal­i­ty of the prod­uct. The proof on charms and oth­er jew­el­ry looks like s925 ale, where the num­bers indi­cate com­pli­ance with the inter­na­tion­al sil­ver stan­dard. It is this pre­cious met­al cop­per alloy that makes it pos­si­ble to achieve two valu­able indi­ca­tors of jew­el­ry — high mechan­i­cal strength and mag­nif­i­cent appear­ance.

Bicol­or charms, for the pro­duc­tion of which sil­ver and gold are used, always have only one stamp — this is the hall­mark of sil­ver. Such prod­ucts are con­sid­ered sil­ver with gold inserts. There­fore, no sam­ples are put on inclu­sions of gold!

PANDORA brand iden­ti­ty

The orig­i­nal prod­ucts of the com­pa­ny have sev­er­al addi­tion­al types of mark­ings that allow you to avoid buy­ing fakes:

  • The pres­ence of the image of the crown above the let­ter O in the embossed PANDORA logo;
  • Clover in the mid­dle of the cas­tle on a bracelet or clip.

Also, a sil­ver charm or any oth­er jew­el­ry of this brand is sold in brand­ed pack­ag­ing. Those who pro­duce coun­ter­feits sel­dom ven­ture into the addi­tion­al expense of pro­duc­ing the box­es. After all, for full com­pli­ance, you have to exact­ly copy the cor­po­rate col­or of the pack­age, the com­pa­ny logo, choose a unique font and dupli­cate the slo­gan “Unfor­get­table moments».

Also, do not for­get, accord­ing to the leg­is­la­tion of Ukraine, all offi­cial­ly import­ed jew­el­ry made of pre­cious met­als must have a spe­cial mark­ing. These are the hall­marks of the assay office, which are easy to rec­og­nize, as they con­tain images of the small state emblem — the tri­dent.


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