Global Presence effect: how PANDORA charms are made

Presence effect: how PANDORA charms are made


Today we decid­ed to take a look at the process of what lit­tle charms go through on your wrists to get on your bracelets! We haven’t done a post like this before between the sea­sons, but just recent­ly Pan­do­ra released a pret­ty fun new video of the mak­ing of the Vin­tage Lace charm, from con­cept in Copen­hagen to pro­duc­tion in Thai­land.

This prompt­ed the idea that we do not have a sin­gle post about how Pan­do­ra cre­ates charms, which, in fact, we will fix today. We thought it would be inter­est­ing to stop and appre­ci­ate how much effort has been put into the charms we have! We have added a new video to this post along with more infor­ma­tion on how the charms are made.

Where and how are charms made? Pandora?

Because Pan­do­ra is a Dan­ish com­pa­ny, charms and oth­er jew­el­ry are made in Gemopo­lis, Thai­land, with over 5,900 employ­ees Pan­do­ra! Gemopo­lis is an indus­tri­al com­plex spe­cial­iz­ing in the pro­duc­tion of exclu­sive goods such as high fash­ion, jew­el­ry and elec­tron­ics.

Each charm is the result of hand fin­ish­ing and is claimed to go through at least 20 hands before reach­ing the shelves. This includes set­ting gems into a charm, sol­der­ing pieces togeth­er, and oxi­diz­ing and pol­ish­ing charms — all by hand!

It’s just amaz­ing! It should be rec­og­nized that Pan­do­ra very pop­u­lar all over the world and charms are pro­duced in huge quan­ti­ties. In this regard, many peo­ple often tend to think that the pro­duc­tion of charms goes through a con­vey­or process and, there­fore, the crafts­man­ship hid­den behind each charm is a lit­tle lost. How­ev­er, it’s incred­i­ble to know that every Pan­do­ra item, no mat­ter how many, has sur­vived this painstak­ing process.

Charm vari­a­tions

By this process, it is under­stood that there may be vari­a­tions and devi­a­tions in the fin­ish­ing of each charm. This is espe­cial­ly true of mura­no, which are not just amenable to hand-fin­ish­ing, but com­plete­ly made by hand; they can vary in size, pat­terns, and even col­or. In our opin­ion, this gives the charm a sense of some­thing more per­son­al and sug­gests a high lev­el of indi­vid­ual crafts­man­ship in each ele­ment. Still, it’s great to go and pick some­thing up in per­son, so you’re sure to be hap­py with your choice!

Watch it hap­pen!

Pan­do­ra just released a num­ber of pret­ty cool new videos detail­ing how they make their charms. The first video intro­duces the process of mak­ing the charm Vin­tage Lace. It all starts with the design process in Copen­hagen and then leads us to the process of actu­al­ly cre­at­ing and fin­ish­ing the charm!

The sec­ond video is no less amaz­ing, it reveals the secret of how Mura­no glass charms are made — up to beau­ti­ful 3D mura­no details Cher­ry Blos­som.

You can also see how the enam­el pieces are made in this video — it’s incred­i­ble to see how enam­el is processed in liq­uid form!

The last video has been around for quite a few years, but it con­veys an excel­lent overview of the var­i­ous process­es.


Of course, it would be amaz­ing to vis­it the fac­to­ry in per­son and see the process of mak­ing jew­el­ry with your own eyes, but, unfor­tu­nate­ly, such a tour is pro­hib­it­ed for ordi­nary vis­i­tors! In addi­tion, first you need to get to Thai­land;) In the mean­time, we will only have to go to YouTube


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