Global How did the brand with a bear — “Tous” appear | Silvers Blog

How did the brand with a bear — “Tous” appear | Silvers Blog


Three gen­er­a­tions and more than 100 years of ded­i­ca­tion demon­strate the wis­dom and cor­rect­ness of the path that the famous fam­i­ly brand Tous has cho­sen for itself. Its his­to­ry began in 1920, when a young appren­tice, Sal­vador Tus Blavie, became involved in watch­mak­ing. In 1930, he moved to the Cata­lan province of Man­re­sa, not far from Barcelona, ​​and opened his own watch­mak­ing work­shop there. In 1965, the com­pa­ny was acquired by the founder’s son, Sal­vador, and his wife, Rosa Ori­ol. Thanks to them, Tus began to devel­op rapid­ly. Over time, she expand­ed her activ­i­ties, began to pro­duce not only watch­es, but also jew­el­ry and acces­sories. In 1970, the first jew­el­ry stu­dio was opened. In 1985, a rec­og­niz­able brand with a bear cub appeared. You will learn about how the idea of ​​​​cre­at­ing it and what fea­tures this prod­uct has — you will learn from this arti­cle.

How the brand with a bear appeared — a symbol of love and tenderness

The cre­ator of the famous bear is Rosa, a tal­ent­ed jew­el­er who man­u­al­ly cre­at­ed cute lit­tle things with the finest woven details, play­ing with stones of noble shades.

The idea to make a cute ted­dy bear the face of the brand came to her mind dur­ing one of her many trips. Some­how, walk­ing around Milan in the evening, in the win­dow of one of the large stores, she saw a cute ted­dy bear Ted­dy. She was flood­ed with child­hood mem­o­ries and decid­ed that this was a great move to cre­ate a logo for her new brand. Ini­tial­ly, he was sup­posed to evoke, even at a fleet­ing glance, pos­i­tive, friend­ly asso­ci­a­tions and warm child­hood mem­o­ries.

So the bear cub Tous, orig­i­nal­ly made in a gold­en sil­hou­ette, has become a glob­al sym­bol of ten­der­ness, denot­ing the inten­tion to give and receive love. Each acces­so­ry with it turns out to be fun, mag­i­cal and ele­gant. The process of its cre­ation — the prepa­ra­tion of appro­pri­ate dimen­sions, mate­ri­als and fin­ish­es — was to cre­ate a sin­gle whole.
Over time, the suc­cess and sig­nif­i­cance of this image in jew­el­ry cul­ture has exceed­ed all expec­ta­tions of Rosa. This style is unique and unmis­tak­able, thanks to which the busi­ness began to flour­ish, and Tous quick­ly took a strong posi­tion in the world mar­ket. There are more than 200 Tous stores in the man­u­fac­tur­ing coun­try of Spain alone, and there are almost 500 bou­tiques around the world in dif­fer­ent coun­tries.

Every year the brand releas­es 30 col­lec­tions. Daugh­ters Alba, Rosa, Mar­ta and Lau­ra take part in their cre­ation. These are touch­ing and ten­der sto­ries that con­nect peo­ple in the most unex­pect­ed and unpre­dictable ways and rad­i­cal­ly change their out­look on life. One of the plots is the rela­tion­ship of moth­er and daugh­ter — Claire and Susan, whose love is opposed by time and dis­tance. With each scene, a ten­der and fas­ci­nat­ing sto­ry of their rela­tion­ship opens up: so close and very dis­tant at the same time. With the help of a com­put­er and a phone, they share every­thing with each oth­er, even the most impor­tant moments of their lives.

The brand ambas­sador for TOUS and the pro­tag­o­nist of most adver­tis­ing cam­paigns around the world is actress Gwyneth Pal­trow. The new cam­paign was cre­at­ed with the par­tic­i­pa­tion of the famous pro­duc­er from Cana­da — Marsal Fores, who man­aged to add his own per­son­al touch to the sto­ries and make them cin­e­mat­ic, while main­tain­ing the brand’s unique style.

What products are manufactured under the brand “Tous”

Today, Tus sells not only jew­el­ry (ear­rings, braid­ed chok­ers, rings, tiaras, bracelets, chains with pen­dants) and acces­sories, but also men’s and wom­en’s watch­es, leather goods (bags, suit­cas­es, wal­lets), umbrel­las, glass­es, scarves and per­fumery.

All Tous prod­ucts are styl­ish, clas­sic and time­less. It uses pre­cious met­als, pre­cious and semi-pre­cious stones, clas­sic and inno­v­a­tive jew­el­ry tech­niques — from stone engrav­ing, which gives indi­vid­u­al­i­ty to any piece of jew­el­ry, to fil­i­gree hand glaz­ing and 3D print­ing.

  • Ele­gant jew­el­ry is made from the high­est qual­i­ty 925 sil­ver, includ­ing dark sil­ver, yel­low or pink Ver­meil sil­ver, ful­ly plat­ed with a thick lay­er of 18 carat gold. This coat­ing does not wear off over time like reg­u­lar gold plat­ing.
  • Inspired by the archi­tec­ture of the great Anto­nio Gaudí, the gold pieces are made of 18K 18K gold in yel­low and white. They are adorned with pearls and dia­monds.
  • Stain­less steel orna­ments in the form of but­ter­flies, crabs and drag­on­flies with gal­van­ic coat­ing are made accord­ing to eth­nic motifs bor­rowed from Indi­an, Japan­ese, African cul­tures and the island of Havana.

The first Tous per­fume is men­tioned in the his­to­ry of the brand in 2002. Since then, the com­pa­ny has released dozens of unique per­fume com­po­si­tions that are pop­u­lar in many coun­tries around the world.

Most of these items, or their pack­ag­ing, fea­ture the famil­iar ted­dy bear motif. It gives the prod­ucts touch­ing and emo­tion­al. Such dec­o­ra­tions are care­ful­ly kept for many years, giv­en on spe­cial occa­sions and passed down as pre­cious and pleas­ant mem­o­ries. This is a chic gift option for both a lit­tle girl and a young girl. They are pre­sent­ed at the first com­mu­nion, on Moth­er’s Day, as paired friend­ly or wed­ding acces­sories.
Our cat­a­log con­tains just such Tous prod­ucts. Choose and order them with deliv­ery to any city in Ukraine.


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