Global Pandora in 2022 in Ukraine and the world > read on the website

Pandora in 2022 in Ukraine and the world > read on the website


The last two years have clear­ly shown us that mak­ing plans means mak­ing God laugh. And they also revealed to us those peo­ple and those com­pa­nies that can quick­ly rebuild in new liv­ing con­di­tions and not lose their lead­ing posi­tions. This year is com­ing to an end and I would like to sum up some results that will be of inter­est to all lovers of the PANDORA brand. Well, how can we do with­out a fore­cast: what do we expect from Pan­do­ra in 2022 in Ukraine and the world.

Pandora in 2022 in Ukraine

Pandora in the world

Move­ment is life. This old say­ing is true at all times. To grow, you need to move for­ward and prefer­ably faster than your com­peti­tors. PANDORA built its devel­op­ment vec­tor and named it Phoenix.

The strat­e­gy is based on four pil­lars of growth, which allows the com­pa­ny to con­fi­dent­ly plan for 2022:

  • Brand. Devel­op­ment of pop­u­lar­i­ty and cov­er­age of the brand in the world.
  • Design. Cre­ate cus­tomer-cen­tric inno­va­tion.
  • Per­son­al­iza­tion. Indi­vid­u­al­ized pur­chas­es in stores in dif­fer­ent coun­tries.
  • Main Mar­kets. Expan­sion of pres­ence in key mar­kets.

The com­pa­ny sees sig­nif­i­cant growth oppor­tu­ni­ties in exist­ing mar­kets rather than expand­ing into new regions. In par­tic­u­lar, Pan­do­ra will focus on untapped oppor­tu­ni­ties in the US and Chi­na, mar­kets where brand pen­e­tra­tion is still low. The US and Chi­na account for over 50% of the glob­al jew­el­ry mar­ket. This val­ue will con­tin­ue to rise as a sig­nif­i­cant por­tion of the glob­al mar­ket is dri­ven by these two mar­kets. Thus, Pan­do­ra plans to increase invest­ment in the US and Chi­na in 2022.

Pan­do­ra releas­es sev­er­al col­lec­tions through­out the year. They are divid­ed into sea­sons accord­ing to sea­sons. Here’s what we’re look­ing for­ward to next year:

  • PANDORA Win­ter Col­lec­tion 2022
  • spring col­lec­tion PANDORA 2022
  • Sum­mer col­lec­tion PANDORA 2022
  • Autumn col­lec­tion PANDORA 2022

There are also spe­cial hol­i­day col­lec­tions released through­out the year:

  • PANDORA Valen­tine’s Day Col­lec­tion 2022
  • PANDORA Moth­er’s Day Col­lec­tion 2022
  • PANDORA Mid-Sea­son 2022 Col­lec­tion

Of course, this is not all, and we will see a lot of inter­est­ing things in the com­ing year — new pro­mo­tions and dis­count offers, inter­est­ing inte­gra­tions with oth­er brands and orga­ni­za­tions.

New store concept

Recent­ly, test­ing of new Pan­do­ra store for­mats has begun. The first two opened in Milan (Italy) and Lon­don (UK). The new con­cept aims for a more intu­itive shop­ping expe­ri­ence. It also increas­es the speed of ser­vice, which is very impor­tant dur­ing the hol­i­days. Those who were in the offline Pan­do­ra store on the eve of the hol­i­days will under­stand why the com­pa­ny took care of this. Two thirds of pur­chas­es in stores are made for gifts, so spe­cial atten­tion is direct­ed to the gift selec­tion area.

New stores have also begun to offer engrav­ing ser­vices on prod­ucts, which allows you to per­son­al­ize the pur­chase. The com­pa­ny has already received the first pos­i­tive feed­back from cus­tomers about the new store con­cept. The new store for­mat is planned to open in oth­er coun­tries through­out 2022.

Pandora and philanthropic programs in 2022

Each year, the com­pa­ny par­tic­i­pates in a vari­ety of assis­tance pro­grams and part­ner­ship agree­ments that are designed to improve the qual­i­ty of life in dif­fer­ent coun­tries.

charms for change pandora unicef

I would espe­cial­ly like to focus on part­ner­ship with UNICEF. This part­ner­ship has been going on for over 3 years and has raised over $5.8 mil­lion to sup­port youth edu­ca­tion pro­grams. Once a year, Pan­do­ra releas­es a spe­cial charm for UNICEF and donates part of the mon­ey from the sale to the fund. The part­ner­ship is pro­duc­ing good results and many young peo­ple are dis­cov­er­ing new life oppor­tu­ni­ties. A spe­cial dec­o­ra­tion and a num­ber of joint pro­grams are also planned for 2022.

Pandora and new packaging in 2022

As of 2021, the com­pa­ny has begun intro­duc­ing a new type of pack­ag­ing as the start of a jour­ney towards greater sus­tain­abil­i­ty. Pan­do­ra gift bags will no longer con­tain plas­tic. And its con­tent in bracelet box­es and charm box­es has been reduced by 75%. This is done with­out sac­ri­fic­ing qual­i­ty in order to reduce green­house gas emis­sions. Pan­do­ra aims to reduce its cli­mate impact at every stage of the val­ue chain.

new pandora packaging

All mate­ri­als must be renew­able, recy­clable and envi­ron­men­tal­ly friend­ly. The new pack­ag­ing has already appeared in many stores, and it will final­ly replace the old one dur­ing 2022–2023, as the stock of the old one is used up.

Pandora in Ukraine in 2022

Last year for busi­ness in Ukraine was not easy. Quar­an­tine require­ments have forced big busi­ness to be more flex­i­ble in order to increase cus­tomer loy­al­ty. Many well-known brands were tired of sales, enticed with dis­counts and focused on trad­ing via the Inter­net. PANDORA in Ukraine is famous not only for its bright pro­mo­tions, but also held a num­ber of high-pro­file events, such as pre­sen­ta­tions of new col­lec­tions. So what can we expect in 2022?

Pandora in 2022 in Ukraine and the world

Our online store of orig­i­nal Pan­do­ra jew­el­ry will also delight you with new jew­el­ry at afford­able prices. In 2022, we have planned a num­ber of pro­mo­tions and dis­count offers dur­ing the hol­i­days. Do not miss the hottest sales — sub­scribe to the newslet­ter. We have a large selec­tion of bracelets, charms, charms — pen­dants and mura­no. Well, a PANDORA gift cer­tifi­cate will be a great gift if you do not know the exact gift pref­er­ences. Our experts will always advise you and advise the best option.

Diamonds in the Pandora Brilliance collection in 2022

Pan­do­ra decid­ed to aban­don the use of nat­ur­al dia­monds in favor of syn­thet­ic ones. This will make such an attrac­tive stone afford­able for more peo­ple. The com­pa­ny in 2021 launched a new col­lec­tion called Pan­do­ra Bril­liance. It uses dia­monds that were cre­at­ed in the lab­o­ra­to­ry, and not mined from the mine. They have the same opti­cal, chem­i­cal, ther­mal and phys­i­cal char­ac­ter­is­tics.

pandora rejection of natural diamonds

They are clas­si­fied accord­ing to the same stan­dards known as 4Cs (Cut, Colour, Clar­i­ty and Carats). The dia­mond col­lec­tion is cur­rent­ly only sold in the UK. In 2022, its glob­al launch is expect­ed in oth­er key coun­tries.

Metals in 2022

Sil­ver and gold are the main met­als that the com­pa­ny uses to make jew­el­ry. Some time ago, the com­pa­ny adopt­ed a strat­e­gy to reduce CO2 emis­sions into the atmos­phere.

pandora silver processing

To do this, they began to use recy­cled raw mate­ri­als in the pro­duc­tion. The approx­i­mate share of recy­cled met­al is now about 60%. In 2022, its mass frac­tion will grow even more, and by 2025, Pan­do­ra will com­plete­ly switch to its reuse. This solu­tion helps to reduce envi­ron­men­tal and social impacts. After all, the pro­cess­ing of met­als requires few­er resources than the extrac­tion of new ones.

I hope that it was inter­est­ing for you to read about what awaits the Pan­do­ra brand in 2022 in Ukraine and the world, and you will con­tin­ue to fol­low the news with us.


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